Toyota NZ Showcases Sustainable Mobility Vision Across New Zealand
Toyota New Zealand launches innovative 'Let's Go Places' campaign, highlighting the nation's transition to sustainable mobility solutions while showcasing deep cultural integration and community engagement.
Toyota's diverse vehicle lineup showcasing sustainable mobility solutions at a New Zealand intersection
In a bold move highlighting New Zealand's progressive approach to sustainable transportation, Toyota New Zealand has unveiled the latest iteration of its 'Let's Go Places' campaign, demonstrating how the nation's roads have become a living showcase for the future of mobility.
Reimagining Mobility for a Sustainable Future
The innovative campaign, developed in collaboration with Saatchi & Saatchi NZ, capitalizes on a striking statistic: one in four vehicles on New Zealand roads is a Toyota. This prevalence mirrors the country's broader commitment to environmental consciousness and sustainable practices that have become hallmarks of New Zealand's approach to development.
Diverse Mobility Solutions for a Changing World
The campaign showcases Toyota's comprehensive range of sustainable mobility options, including:
- Hybrid vehicles and the all-electric bZ4X
- Hydrogen-powered Mirai
- Cityhop car-sharing service
- Ezi Car Rental solutions
This diversification reflects New Zealand's growing commitment to innovative solutions across various sectors, demonstrating how traditional industries can evolve to meet contemporary challenges.
Cultural Integration and Local Representation
The campaign features appearances from prominent New Zealand personalities, including members of the Black Ferns and All Blacks, highlighting the brand's deep integration into New Zealand's cultural fabric and commitment to diverse representation.
"Mobility is changing, as is the way people can access it. That's why we are evolving from a car company into a mobility company for the future," explains Susanne Hardy, Toyota New Zealand Assistant Vice President.
Innovative Marketing Approach
The campaign's creative execution, filmed in Paeroa and enhanced with digital elements, transforms an ordinary intersection into a microcosm of Toyota's vision for future mobility. Starting October, Spark Foundry NZ will track Toyota plate data at 11 intersections, powering live billboard counts and encouraging community engagement through user-generated content.
Looking Forward
This multi-channel campaign represents more than just automotive marketing; it showcases New Zealand's evolution toward sustainable transportation solutions and community-focused mobility options, setting a precedent for progressive transportation initiatives worldwide.
Ella Thompson
Ella Thompson is a Wellington-based journalist covering politics, climate policy, and digital freedoms in the Pacific. With a background in law and international relations, she brings sharp analysis and a passion for civic accountability.