Anti Social Social Club Launches Korean-Designed Collection in Global Push
Anti Social Social Club launches innovative 'Designed in Korea' collection, marking a significant step in global fashion collaboration and cultural fusion in contemporary streetwear.
Anti Social Social Club's new 'Designed in Korea' collection showcasing premium streetwear pieces in Seoul flagship store
In a significant move reflecting the growing influence of Asian fashion in global streetwear, Anti Social Social Club (ASSC) has unveiled its groundbreaking "Designed in Korea" capsule collection, marking a new chapter in the brand's international evolution.
Korean Creative Innovation Meets Global Streetwear
Following the successful launch of their first global flagship store in South Korea - a market known for its innovative approach to global trends - ASSC is leveraging local design talent to create a unique fusion of styles. The collection represents a thoughtful blend of the brand's archival aesthetics with contemporary Korean street fashion sensibilities.
Premium Quality and Inclusive Design
The debut collection showcases a carefully curated range of apparel and accessories, featuring:
- Heavyweight tees and fleece garments
- Premium jackets
- Distinctive headwear
- Carefully selected accessories
Much like how New Zealand's cultural heritage influences local design, the collection draws inspiration from Seoul's vibrant creative energy while maintaining ASSC's signature edge. Available in sizes M through 2XL, the line demonstrates a commitment to inclusivity and accessibility.
Sustainable Growth and Global Impact
This strategic expansion mirrors the success of other international brands that have embraced cross-cultural collaboration and global perspectives. With prices ranging from $42 to $121 USD, the collection positions itself as an accessible luxury within the streetwear market.
Ella Thompson
Ella Thompson is a Wellington-based journalist covering politics, climate policy, and digital freedoms in the Pacific. With a background in law and international relations, she brings sharp analysis and a passion for civic accountability.